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NEW RELEASE - I’m Free.

DJ GI JOE joins forces with Vik Vendetta, Pranah, and the soulful voice of Lee Wilson to bring you “I’m Free” — a powerful anthem about breaking chains, freeing your soul, and seeing the world with a new sense of clarity.

Driven by heartfelt lyrics, uplifting melodies, and a message that resonates deeply, “I’m Free” is a reminder that true freedom begins the moment you embrace who you are. Lee Wilson’s incredible vocals bring the song’s emotion to life, creating an unforgettable listening experience.

Fully produced by DJ GI JOE and expertly mixed and mastered by the legendary Miami Beat Wave, “I’m Free” is more than a song—it’s a feeling, a mindset, and a celebration of living life unapologetically free.

Listen on Spotify / Apple Music

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The Torch

DJ GI Joe and his son, Vik Vendetta, collaborated to create a father-son album that holds a cherished place in their familys history.

With DJ GI Joe overseeing the musical production and Vik Vendetta contributing to the lyrical content, the collaboration seamlessly blends traditional classic Hip-Hop style with a contemporary vocal approach that unites both generations of hip-Hop enthusiasts to create this timeless album, THE TORCH.

LATEST RELEASE

LATEST FEATURE

CANCEL THAT! IBX Live and DJ GI Joe team up to bring a raw hip‑hop track called "Cancel That." A call to cancel all things that do not serve the best interests of the people. Spotify / Apple Music

TURNTABLE ANIHILISTS (EXPLODING TURNTABLE) Short sleeve t-shirt
from $36.00
The tri-blend fabric creates a vintage, fitted look. And extreme durability makes this t-shirt withstand repeated washings and still remain super comfortable.

• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 3.4 oz/yd² (115.3 g/m²)
• Pre-shrunk for extra durability
• 40 singles
• Regular fit
• Side-seamed construction
• Blank product sourced from Guatemala, Nicaragua, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Sound Cannon Unisex t-shirt
from $24.00
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
The Cypher Queen - Women's Racerback Tank
$29.00
B-Girl Kelley Grinz, also known as The Cypher Queen, has been dominating the cypher scene with her undeniable star power. This image captures her in a moment of pure brilliance, embodying the spirit of B-Girls and inspiring others to rise to the occasion or even outshine them in a battle!

• 50% polyester, 25% combed ring-spun cotton, 25% rayon
• Fabric weight: 4.2 oz/yd² (142 g/m²)
• 32 singles
• Fabric is laundered to reduce shrinkage
• Raw edge seams
• Blank product sourced from Haiti or Nicaragua

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!